Director of Strategic Marketing

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  DIRECTOR OF STRATEGIC MARKETING – TOP MEDICAL IMAGING COMPANY

   

  JOB DESCRIPTION

   

  Job Summary

  Develop tactical and strategic marketing plans for the business unit and ensure that programs support business unit objectives and company financial goals. Continually evaluate the effectiveness of marketing promotions and programs, and modify marketing plans to meet changing market and competitive conditions.

   

   

  Working Relationships

  Reports To:	Vice   President Marketing and Strategic Development
  Supervises:	Manager Strategic Product Development Sr., Manager Product   marketing Sr., Manager Clinical Sciences, Manager Engineering
  Internal and External Contacts:	Headquarters   staff and management; field staff and management; Japan engineering; customer   staff and management; professional organizations; vendors.

   

   

  Essential Responsibilities

  • Develop, recommend and implement marketing programs and policies that meet business unit objectives and achieve maximum results.

   

  • Continually monitor market to determine market size,’ potential market share and the effectiveness of marketing programs and special promotions. Where necessary, adjust terms and conditions of these programs and promotions.

   

  • Manage the collection and analysis of competitive information; and develop marketing strategies to improve market share.

   

  • Oversee the development and continuous improvement of sales tools, brochures and videos.

   

  • Performance management, including but not limited to performance appraisals, counseling, and corrective action.

   

  • Develop department budget and ensure adherence to such.

   

  • Make decisions on pricing changes and special marketing promotions.

   

  • Liaison withTokyoon new product introduction planning.

   

  • Solicit input from field sales and applications personnel regarding product issues, develop and recommend corrective actions and convey these toTokyoengineering.

   

  • Make sure that tactical and strategic marketing plans are communicated to all levels of the organization through normal managerial routes.

   

   

  Position Requisites

  • Bachelors degree or equivalent experience.

   

  • 5 to 7 years marketing management experience in a field-based sales company.

   

  • 5 to 7 years product manager experience in a medical imaging company

   

  • Excellent verbal and written communications skills.

   

  • Demonstrated ability to design and implement strategic plans that have lead to improved business operations, profitability and efficiency.

   

  • Proficiency with windows-based software.

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