Group Marketing Manager

  • Written by admin
  • March 16, 2021 at 4:27 pm
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    This company develops, manufactures, and markets a complete, solutions-based portfolio of high-quality medical devices used in a broad range of applications for numerous areas of the healthcare industry. This company places a premium on providing customers with world-class products, training and education programs that drive clear economic value, better clinical outcomes and improved quality of life for patients.

    Job Summary:
    Group Marketing Manager (GMM) is responsible for managing the critical elements of a commercial business unit, creating and executing comprehensive marketing and business plans, developing Long Range Portfolio Planning (LRP) strategies and analyzing/assessing relevant market dynamics to 1) ensure current products meet established revenue and operating profit targets and, 2) identify future products, procedures and technologies that will further advance this company’s market position, sales growth opportunities and operating profit. GMM is responsible for leading, coaching and developing a team of highly skilled marketing professionals responsible for implementing the day-to-day aspects of product marketing to meet their defined strategic objectives.

    An important key to the success of GMM is the ability to build successful partnerships with the sales team and cross-functionally, and develop relationships with customers and Key Opinion Leaders, demonstrating the ability to modify strategies and tactics when necessary based on voice of customer and emerging market trends. Those responsibilities extend to our international associates, as required to support the business needs and provide incremental global financial impact.

    Ability to provide team leadership and motivation is paramount as GMM, not only to direct reports, but also across the broader organization. GMM will be responsible for creating a positive, people-centric environment and a culture where team members enjoy their work, can expand and advance their capabilities, and perform their best work while contributing to the organizational vision and mission.

    Job Details:
    • Responsible for developing, communicating and executing marketing strategies, business plans and programs; modifying as necessary to ensure that revenue and operating profits meets or exceeds plan for assigned products.
    • Lead and develop a high functioning product marketing team focused on meeting and exceeding expectations.
    • Participate as an active member of the senior marketing management team and act as a role model to the broader organization; Develop appropriate career pathing to the team and provide guidance and mentoring to other marketing professionals.
    • Develop and execute on annual marketing, portfolio planning, LRP and operational plans, effectively communicating the plans at all levels of the organization.
    • Working within the Strategic Planning framework and with the Strategic Marketing team, create and deliver an actionable business’ Strategic Plan that effectively represent market dynamics and opportunities for the broader TIS business and provide future direction, including identifying product, resource and foundational gaps and unmet needs
    • Direct all product launch efforts domestically and globally to include pricing, training, target account identification, roll out strategy, creation of all collateral sales materials and VOC customer feedback to support the product development process.
    • Direct responsibility for upstream and downstream marketing, digital marketing and demand generation, product marketing, market development, clinical marketing, claims development and strategic tradeshow planning.
    • Oversee the development and introduction of promotional strategies, advertising campaigns, and sales materials; measure ROI and make adjustment to strategies as needed.
    • Partner with Supply Chain and Operations to analyze sales trends and results through effective demand forecasting techniques and ensuring adequate product inventory is available to meet sales objectives, including Field Based Inventory and consignment.
    • Develop new product launch plans and strategies, with cross-functional stakeholders and owners, driving adoption of innovative, higher value products.
    • Develop business strategies and corresponding commercial activities, managing the budget and focusing on efforts with the greatest ROI.
    • Ensure strategic and tactical alignment across key stakeholders including the field sales force. Lead a cross-functional team of Sales, TLE, Field Clinical, Marketing and Marcom members to align and deliver on coordinated business strategies and execution plans.
    • Identify and maintain strong, positive relationships with Key Opinion Leaders as a Terumo business leader and subject matter expert.
    • Drive and utilize market research and market data analysis to identify market and competitive insights to stay abreast of current market trends that inform marketing plans, emerging technologies and competitive threats.
    • Collaborate on cross-functional and multi-national teams to promote alignment and engagement as needed to support successful plan execution and achievement of results.
    • Strong foundation in Quality System Requirements; Demonstrate a commitment to patient safety and product quality by maintaining compliance with Quality System requirements and all other company policies and procedures.
    • Fully adhere to all aspects of their Interaction with Healthcare Providers policy and AdvaMed guidelines. Establishes and promotes a work environment amongst co-workers and direct reports that supports compliance with the Quality System and their policies.
    • Perform other job-related duties as assigned.

    Position Requirements:
    • Knowledge, Skills and Abilities (KSAs)
    o Cardiovascular experience a huge plus.
    o Ability to build and execute complex market and product portfolio strategies for current and future business needs.
    o Strategic, innovative mindset and a high level of business acumen, establishing a strong leadership presence for the marketing function and a clear, compelling vision of where to take the business and marketing function.
    o Ability to implement execution plans, involving multiple cross-functional stakeholders, gaining their buy-in and support.
    o Lead, coach, mentor a team of skilled marketing professionals.
    o Must be able to make independent decisions and presentations to management for market strategies and product acceptance.
    o Ability to recognize and solve customer marketing issues and present products to market, so as to enhance sales and company profitability.
    o Strong team player who can listen and incorporate input from core stakeholders and generate consensus through inclusion and influencing others.
    o Strong and creative thinker who is intellectually curious and possesses exceptional verbal, written and diplomacy skills.
    o Strong communications skills with the ability to influence, establish constituencies and form relationships within the organization as well as with our external customers.
    o Effective organizational skills and ability to meet and exceed tight deadlines in an environment of competing and changing priorities.
    o Quantitative skills to clearly articulate ROI of marketing investments.

    • Background Experiences
    o Requires a Bachelor’s degree in business management or life sciences and a minimum of 10 years of related work experience, including at least 5 years of product / market management experience, preferably in medical device; or equivalent combination of education, training & experience. MBA preferred.
    o Strong track record of partnering with cross-functional teams, Sales and KOL customers ensuring the Marketing Strategy is fully integrated into the broader commercial effort.
    o Management experience is required.
    o Must have in-depth marketing experience in medical device companies with increasing leadership responsibilities in organizations of equivalent size, global scale and complexity.

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