The Senior Product Manager – U.S. Downstream Marketing will work within our fast-paced Surgical Cardiovascular team and will be responsible for a range of marketing activities. This is a very exciting and high visibility marketing leadership opportunity. We are looking for a dynamic, collaborative, and strategic individual who possesses strong marketing and leadership acumen.
Job Function:
- Collaborate closely with the U.S. sales force and other key stakeholders to develop and execute effective commercial strategies to drive business growth in the assigned product area.
- Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements.
- Analyze clinical and market data and perform market research to assess viable opportunities and to measure the impact of marketing programs/campaigns.
- Interface regularly with customers via field travel, major medical meetings, symposia, and home office visits to better understand and deliver against customer needs.
- Manage annual marketing planning from strategy development and budgeting through tactical implementation.
- Determine market research needs and execute as necessary for obtaining information on product portfolio, competitive landscape, and/or customer needs/trends.
- Serve as the “go-to” mitral portfolio owner. Understand, track and interpret market share, pricing, and competitive dynamics in the U.S.
- Manage budgets related to product line, campaigns and projects.
Required Education & Skills:
- Bachelor’s degree with 10 years of work experience OR Master’s degree with 8 years of related experience working in sales, marketing, or healthcare industry required.
- Excellent written and verbal communication skills.
- Proven successful project management skills.
- Highly collaborative and comfortable working closely with customers and with a range of cross-functional business partners.
- Highly organized and capable of managing multiple projects simultaneously.
- Able to effectively shift between high level strategic planning and tactical implementation.
- Strong analytical skills, including a proven ability to synthesize and utilize market data and customer insights in order to develop effective marketing strategies, collateral, and communications.
- Strong clinical acumen and ability to come up to speed quickly on new products.
- Able to excel in a highly regulated, fast-paced environment.
- Domestic travel up to 25%.
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