Position Summary:
The Senior Product Manager will develop and execute the strategic business plan and initiatives for current and future products used to treat acute kidney injury. Develops and implements marketing programs, and tactical plans for the purpose of meeting marketing, financial and corporate growth objectives. The Senior Product Manager oversees all phases of the product development process from ideation to product launch. He/she works cross-functionally with R&D, Quality, Manufacturing & Operations, Regulatory, Marketing, MarCom, Finance and Clinical Education to support the launch of future technologies and to execute all marketing related programs.
Responsibilities:
• Obtain and analyze feedback-voice of the customer-from key opinion leaders (KOLs), current and future customers, third party market research, and internal customers/partners to guide product development strategy and initiatives
• Facilitate the design, collection and analysis of market research to identify customer needs and market requirements
• Define product concepts and create marketing specifications
• Champion new product development efforts across multiple internal and external groups and ensure all needs are addressed (e.g., design elements, product claims, field education, operations planning, etc.)
• Serve as product management representative on product core teams and drive voice of the customer throughout the product development process; develop recommendations for technical product direction
• Support the identification, prioritization and development of new product opportunities and quantify the business impact, in order to facilitate the organization’s product pipeline
• Function as product expert internally and externally as the product(s) move through their lifecycle
• Collaborate with marketing to develop and execute successful new product launches
• Develop product pricing and positioning strategies that support execution of product launches which include: training, initial market segmentation, positioning and messaging content
• Collaborate with global product management and marketing to synthesize business strategies into product marketing plans that maximize global and regional execution
Required Knowledge, Skills, Abilities:
• Well versed in the dynamics of medical device markets
• Ability to lead and collaborate across business units, functions
• Strong learning agility, flexible and adaptable
• Strong analytical skills
• Strong written and oral communication skills
• Able to work independently and as part of a team; ability to be self-motivated.
• Knows how a product is adopted in a health care environment
• Creates solid relationships across an organization and broadens those relationships over time
• Ability to influence, facilitate and collaborate with various constituencies within the company
• PC application skills: MS Office, Excel, Word, Power Point
Required Education/ Experience:
• BA/BS required
• Minimum of five years of successful related marketing or product management experience
Preferred Education/Experience:
• Masters’ degree a plus
• 7+ years’ product development and product management experience
• Experience in medical device, biotech or pharmaceutical industry
• Knowledge of Dialysis industry helpful, but not required
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