Position Overview:
Want to have an impact on this company’s goal to a best-in-class consumer experience leader in Diabetes space? Want to put your true marketing skills to work? Then join the Consumer Marketing team! We are looking for a digital marketer who is excited to drive the digital programs – email, paid and organic social while maximizing our PodSquad and alliances in the social space. Someone who is comfortable:
3) Developing paid and organic social (with support of agencies) and amplifying content through our social channel and various partnerships / advocacy relationships.
4) Overall Marketing Automation and data analytics of our email marketing campaigns and strong history developing unique acquisition campaigns by segment.
Overall seeking someone who has a track record of providing exceptional digital experiences to our customers throughout their buying journey. Ready to own a channel and drive growth? Come join our team!

General Responsibilities:
• Manage end to end execution of social media campaigns– Draft and implement a social media strategy that effectively communicates positioning while growing reach, audience, engagement, and conversion rate – ultimately driving brand preference, generating user traffic, and resulting in product adoption with the support of external agencies.
• Manage our outside agencies who develop paid & organic content and monitors/responds to all social media inquiries on our channels.
• Partner with global social media marketers to increase efficiency
• Drive visibility of our Paid Podvocates and future influencers in the social space / Manage content development as needed with outside bloggers/content writers.
• Support content sharing with our alliances and look for ways to continue to keep our name top of mind.
• QA all posts and keep the social responses up to date through our internal system
• Monitor and report key metrics to understand engagement and impact
• Implement additional marketing automation triggers to grow email marketing acquisition. Own the email marketing calendar and partner with inside sales to optimize their communication and ensure all email programs are in sync with one another.

Work Experience Demonstrates
• Experience in cutting edge digital campaigns and possesses a combination of business and technical skills to successfully leverage our marketing technology platform
• Must have direct knowledge and experience in social media marketing and overall campaign development
• Demonstrated track record of leading both development and execution of strategic plans to drive customer acquisition and improve retention, specifically in the digital space
• Proven track record of ideating and launching new to market customer acquisition initiatives
• Proven ability to collaborate effectively and project manage multiple key business partners
• Ability to develop business case for new programs, including demonstrating potential ROI
• Has a track record of managing agencies and using analytics to inform decision making
• Has partnered with agencies to develop marketing communications and managed paid media campaigns, including media recommendations, creative development and implementation

Qualifications:
• Bachelor’s degree, preferably in a marketing-related field / MBA preferred
• 7+ years of marketing experience with proven results in the social / digital space (or 5+ years marketing experience with an MBA)
• Desire to make a significant impact on the lives of those with diabetes, their families and friends
• Experience with diabetes and medical device and / or healthcare experience / HIPPA regulated products preferred
• Demonstrated proficiency working in content management systems, marketing automation, email marketing, social media and CRM platforms this includes experience with relevant Marketing technologies, (Salesforce, marketing cloud, Google Analytics, WordPress, Drupol and Marketing Automation, etc) Understands Systems and data management. Solid technical chops.
• Understanding on how to report on Social Media performance– Social is not at all like reporting on Digital Marketing needs to be able to report on such squishy KPIs (reach, engagement, etc) in a way that gets people excited / and is understood / relevant to show impact to ROI
• Ability to work with urgent deadlines, changing priorities, and to handle multiple high-priority assignments simultaneously, in a professional manner
• Effective communicator able to collaborate across organization
• Creative thinker with a relentless attention to detail
• Extremely strong writing skills and proofreading abilities
• Excellent organizational skills and ability to juggle multiple tasks on deadline
• Self-starter and quick-learner with an eagerness to consistently meet and exceed objectives and take on more responsibility
• Intellectual curiosity and willingness to pitch in when necessary at all task levels
• Ability to work in a fast-paced environment, work on multiple priorities and willingness to have some fun along the way!

Physical Requirements: (post Covid)
• Travel can be up to 10% per quarter
• International travel a possibility
• Expected to attend project related, consumer events, tradeshows or conferences

This is an exciting opportunity for a strategic marketing professional to join a team that is boldly designing cutting edge Cardiology therapies from the ground up.
In this global strategic marketing role, you will lead the process of driving commercial expansion initiatives in our commercial markets. Through a deep understanding of the commercial markets and therapies, you will propose and drive initiatives that will lead to increased adoption of the therapies we offer. This is a role for someone who likes multifaceted projects, understand big picture of product commercialization, and is motivated by work with significant impact on achieving business goals.

Don’t miss your chance to be part of a dynamic, challenging, and rewarding environment that offers potential for growth and professional advancement for the right candidate.

Key Responsibilities:
• Develop strong partnership with product teams to expand access to new treatment options following therapy commercialization
• Partner with regional commercial teams to develop a deep understanding of individual market dynamics and opportunities for therapy expansion
• Own the process of identifying commercial opportunities for the growth of the portfolio and lead creative initiatives to execute on those opportunities
• Pilot initiatives to assess impact and lead cross-functional teams aligned to execute on expansion initiatives
• Collaborate closely with key stakeholders including regional teams, product teams, cross-functional partners, and business leadership
• Partner with leadership to prioritize initiatives that address short- and long-term opportunities.
• Build trust with stakeholders and leadership through frequent communication and transparency
• Manage multiple projects concurrently
• Leverage customer interaction and the analysis of market data for opportunity identification

Preferred Qualifications:
A minimum of ten years experience (eight with a Master’s degree) in marketing or management consulting experience with solid business acumen, knowledge of the medical device environment, and a proven track record of success is required. A bachelor’s degree is required. An MBA is preferred.
• We are enjoying a fast-paced and dynamic work environment. You will need good organizational skills, attention to detail, and ability to manage multiple tasks through effective prioritization to meet tight deadlines in an environment of competing priorities.
• A broad understanding of medical device commercialization including clinical data, health economics and reimbursement, hospital operations, care guidelines, and patient & customer journeys will aid in your success
• You are able to lead yourself and others to achieve challenging goals and objectives and you have done a
• You develop strong relationships with customers and multi-functional partners.
• Pulling together the big picture and making the important connections is where you excel
• You will adhere to all company policies, procedures, and business ethics codes.

We are currently recruiting an experienced Project Management Leader to join our Worldwide R&D Department in GA
The R&D Project Management Director provides project management expertise for NPD (New Product Development), SE (Sustaining Engineering) and other projects in the business unit.

This director will lead the Project Managers, and also provide PM direction to the cross functional project teams that may be comprised of internal personnel and/or OEM/supplier resources which are assigned to plan and execute projects.
This Director will work closely with the cross functional Leadership Team to help establish a robust portfolio strategy, project priorities, oversee proper resource allocation to projects, develop timelines and budgets, communicate Project Team’s progress and status, and execute projects to meet agreed upon timelines, cost and quality targets
Key responsibilities include working with diverse teams, developing project roadmaps and timelines, mitigating project risks and tracking project goals. Additionally, the individual must demonstrate the ability to cultivate relationships at all levels of the organization and work collaboratively as part of a team to efficiently deliver on project goals on schedule and within budget.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Assists all assigned project managers in the optimal management of their Project Teams by providing the necessary training and facilitating team activities for team-building, planning, decision-making and problem-solving, including establishment of appropriate project plans.
• Establish, assess, review, and monitor tools for cross-functional resource planning for the Division to enable appropriate staffing and resource decisions.
• Collect and analyze the performance of the new product development effort by collecting data for key metrics and reporting out the performance.
• Schedule, manage and document and be an active participant in the Phase Reviews to ensure the appropriate use of the process and the timely development and commercialization of new products that are aligned with the Divisions strategy and provides optimal portfolio value. This includes documenting all key decisions and action items.
• Leads Divisional acquisition efforts employing Project Management skills to ensure successful completion of acquisition assessment, and integration of product and/or company as needed.
• Provide the necessary training and facilitating skills to drive transformation activities and ensure long term adoption
• Directs activities to collect and analyze information to improve the performance of the NPD process and identify areas for improvement

QUALIFICATIONS

• Broad knowledge of Project Management and New Product development methodologies and tools:
o Project Management, Customer Needs Assessment, Financial valuation, Commercialization tasks Phase Gate Development, Managing by influence with listening & leadership skills.
• Demonstrated ability to lead and coach the implementation of PMO in the business unit, and develop project managers to be effective leaders for their cross-functional teams.
• Able to take action in solving problems and making decisions while exhibiting judgment and a realistic understanding of issues, able to use reason, even when dealing with emotional topics. (decision-making & problem solving)
• Must possess an established track record of sound cross-functional actions and decisions impacting the business process and company results.(action oriented)
• Demonstrated ability to communicate effectively (both oral and written) in a clear and concise manner. (communicate)
• Presentation skills. Able to clearly present information through the spoken work; influence or persuade others through oral presentations in positive and negative circumstances, listens well. Must be able emit a level of confidence and expertise to effectively train other employees (up, down and across the organization) at multiple sites in a broad range of NPD topics.(communication)
• Ability to establish relationships quickly with a broad range of constituents. Must possess a collaborative style to work effectively throughout the organization. Able to work with people in such a manner as to build high morale and group commitment to goals and objectives. (team-building)
• Able to influence actions and opinions of others in a desired direction, to exhibit judgment in leading others to worthwhile objectives. (leadership)
• Ability to withhold actions or speech in the absence of important information: deal with unresolved situations, frequent change, delays, or unexpected events. (tolerance of ambiguity)
• Able to create positive energy (motivation) in both individuals and groups.(energizing)
• Able to develop unique and novel solutions to problems; use intuition and a new way of thinking to give birth to new ideas; to present information in an attention-getting and interesting manner. (creativity)
• Must be proficient in MS Office Applications.

EDUCATION and/or EXPERIENCE

• Bachelor’s degree in Engineering, Management, Project Management, Analytics or related field is required
• 12+ years’ experience in new product development and project management required
• Proven track record of successfully managing new product development projects from concept to commercialization
• Medical Device industry experience is required.
• Experience with the deployment of a Project Management Office (PMO) is required
• Experience leading large cross-functional teams (with multi-organizational team members) is required.
• Experiencing managing direct reports is required.
• Experience in leading, motivating and managing technically based cross-functional teams in accomplishing projects with notable impact(s) on company objectives is required.
• The ability to adapt to customer, organizational, business and external influences with integrity and with a sense of urgency is required.
• The ability to work/lead others through aggressive challenges, obstacles, deadlines and changes is required
• Experience implementing a Stage Gate NPD Process is required.
• Experience working in a matrix organization.
• Experience managing a functional area within Brand Management, Product Development, Finance or Operations is preferred, with demonstrated results-oriented performance.
• Certified Project Manager Professional (PMP) is preferred.

We are looking for an experienced Sr. Product Manager who will help lead commercial strategy, align stakeholders, and be a product champion to boldly commercialize our cutting edge Cardiology therapy. We are dedicated to solving the complex challenges to transform treatment and significantly improve patients’ lives. Don’t miss this opportunity to join a growing and dynamic organization, bringing innovative new therapies to the global market.
Job Summary:
The Sr. Product Manager, Global Marketing is responsible for developing effective marketing strategies, programs & tactics, supporting geography execution, ensuring that our products achieve revenue and operating profit targets.
Successfully developing and cultivating relationships throughout the organization this role is responsible for downstream marketing with support for upstream activities and regional execution. Traditional downstream activities include product branding, product training, collateral/ sales tool creation, go to market strategies and generally building and executing product commercialization plans ensuring high quality and proper promotional efforts.
Key Responsibilities:
• Lead global downstream product marketing strategy and activities to support sales growth through championing the assigned brand and driving customer conversion.
• Effectively collaborate with the geography sales, marketing, and training teams to develop and drive the execution of commercial, downstream marketing strategies for products and therapies.
• Launch new products, owning global launch strategies, generating marketing materials, and developing programs for commercialization. Responsibilities include; branding, messaging, collateral & campaign creation, customer engagement planning, and broad communication plans)
• Establish credibility, serving as a subject matter expert (SME) on product, championing and communicating on the therapy both internally and externally.
• Develop relationships with customers & key opinion leaders to stay connected to market trends (VOC) & modify strategies and tactics when necessary.
• Collaborate closely with key cross functional stakeholders to define and support the development and communication of clinical, economic, and technical evidence.
• Understand and interpret clinical data from both presentations and publications to summarize and communicate key messages.
• Work closely with regional marketing partners to track competitive activities and understand evolving and changing market dynamics.
• Drive marketing collateral through all relevant legal and regulatory approval processes with effective collaboration with cross-functional stakeholders.
Basic Qualifications:
• Bachelor’s Degree in in related field
• Minimum of 10 years of work experience required or Master’s Degree and minimum of 8 years of related experience working in sales, marketing, or healthcare industry required
Preferred Qualifications:
Marketing Professional: Expert understanding of marketing concepts and principles through demonstrated ability to conceive, develop and implement commercial strategies, convert these into tactical marketing plans and deliver results.
• Project Management: Proven ability to successfully manage multiple projects to completion in a dynamic environment with a sense of urgency.
• Product Launch: Experience in executing product launches to include planning, messaging, creative content development, story development, core team leadership/ participation, etc.
• Leadership: Capable of proactive ideation, problem solving, vision creation, and being decisive, while motivating and mentoring peers.
• Communication skills: Excellent verbal, written and presentation skills; with a focus on stakeholder alignment through coalition building.
• Collaboration: Track record of working with key stakeholders, including active participation on core teams, to efficiently achieve objectives with a focus on not just what- but how work gets done.
• Influence Management: Ability develop and sustain relationships and to effectively persuade others of a course of action, reaching a mutually agreeable solution.
• Flexibility: Ability to manage competing priorities in a fast-paced environment.
• Attitude: Willingness to “roll up sleeves” to perform at all levels and assist in areas outside of core responsibilities.
• Aptitude: Interest and ability in becoming a subject matter expert (SME) on products and determining the optimal way to position and market them.

With an emphasis on the diabetes business, this Innovation Marketing Manager position will be a core contributor to the creation commercialization strategy and tactical plan execution. This marketing position will require expertise in marketing strategy, upstream product development as well as commercialization planning for the diabetes business.

The Innovation Marketing Manager will work proactively and collaboratively with stakeholders from across the organization leading the development of the Go-to-Market strategy, Launch Excellence scorecard, customer research plans, commercialization and in-market product support for new products in the Innovation portfolio.

These and other core activities will ensure the growth of a successful diabetes business.

Responsibilities
• Work creatively with the commercial organization to identify, develop, and drive the implementation of new and exciting ways to bring products to market in ways that stand out from the competition and support our brand promise
• Lead the mapping and gap assessment of the customer journey to inform business requirements for the innovation portfolio
• Drive strategies and research programs to gain HCP and consumer input to inform commercial decisions for successful product development and launch plans
• Lead the development of commercialization strategies and tactical plans interfacing with Product Marketing, Technical Product Management, and a broad cross-functional core team (including Regulatory, Quality, Clinical, MedEd, Managed Care, Finance, etc.)
• Gain alignment on Launch Excellence Processes and measures of success for new product launches ranging from minor software releases to flagship new products that make up the innovation portfolio.
• Drive alignment on key decisions that require cross-functional collaboration and impact the work of multiple functions for the successful launch of new products
• Develop metrics and track the successful execution of the go-to-market and commercialization plans for the launch of new products

Accountability/Scope
• Commercialization planning subject-matter expert responsible for guiding the activities of cross-functional teams in support of the launch goals
• Serve as the lead commercial point of contact for interactions with partner organizations to ensure alignment on product launch timelines and commercialization deliverables
• Responsible for driving research initiatives to strengthen plans with input from internal (sales) and external (HCP, consumers) customers
• Will be accountable for developing marketing strategies and tactics supporting existing portfolio as well as expanding the product line.
• Understand global business dynamics and competitive environment and impact on business results.
• Manage marketing budget associated with specific programs/tactics (plan and track expenses)

Skills/Experience
• Bachelor’s Degree in Marketing/Business, MS or MBA preferred
• 5-7 or more years of relevant product marketing experience.
• Demonstrated ability to manage concurrent, complex, and cross-functional projects required.
• Upstream marketing experience through all phases of development to successful product commercialization
• Downstream marketing experience providing commercial support to a large, national sales force
• Ability to work in a complex, collaborative and fast-paced environment
• Project Planning and Management
• Ability to take ownership and accountability for wide-ranging project needs
• Detail focused but outcomes orientated
• Extremely thorough and organized
• Excellent Excel skills including product line and market forecasting
• Excellent communication and social skills
• Excellent PowerPoint and presentation skills
• Experience working in the medical device regulatory and quality systems environment, including ECO processing.

About the company:
They are one of the largest global medical technology companies in the world. Advancing the world of health™ is their Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Home Care Business
This Home Care business is unique in that it can manufacture products for consumers in the home and service them through their medical distribution subsidiary. This business unit engages with a variety of stakeholders that range from B2B2C and leverages omni-channels to drive awareness, engagement, conversion, and retention of their customers. The mission of the Home Care business is to deliver clinically superior solutions for people with chronic bladder conditions in their pursuit of normality and independence. Solutions include both products and services to support customers through their entire journey.
Primary Responsibilities:
• Optimizes the communication strategy and execution for marketing across the customer lifecycle.
• Manages, nurtures, retains, surveys, and provides customer support and transactional communications across the CRM, focused on positive KPI improvements including conversion and lifetime value (LTV), as well as standard CRM engagement metrics.
• Drives increases in deliverability, sender score, and customer satisfaction.
• Manages copy and creative execution in partnership with marketing, design, and development resources.
• Collaborates with digital, phone sales and customer service channels to ensure a broad approach to driving improvements in conversion, LTV, and customer satisfaction.
• Collaborates with marketing team members and cross-functional stakeholders to drive positive business outcomes through new tests, features, initiatives, and product/service launches.

About you:
• Minimum bachelor’s degree required, MBA preferred.
• Minimum 5+ years of experience managing end-to-end CRM programs across e-mail, text, surveys and other digital communication tools; Salesforce Marketing Cloud experience is a plus.
• Minimum 5+ years of experience working in a performance-minded e-commerce and phone-based sales operation with full visibility and management of end-to-end customer journey and KPIs.
• Ensures a customer-first approach by providing clear, compelling communications along the purchase and post-purchase journey.
• Demonstrates an understanding of customer’s POV, allowing them to solve pain points and increase customer satisfaction.
• Works well with business stakeholders and cross-functional teams to solve problems through collaboration and problem-solving.
• Proven strong written, and verbal, communication skills; visual communicator with the capability to synthesize data into clear, actionable steps.
• Demonstrates a consultative approach, and capable of functioning as Project Manager and able to build business cases to support key initiatives.
• Experience in Healthcare industry preferred

If you describe yourself as collaborative, innovative, and self-starting this could be the role for you!

The Senior/ Marketing Manager, Urology** is responsible for marketing activities aimed at driving US sales, and much more! This role is elevated from a standard marketing role. You will serve as the business leader for the products you represent and collaborate frequently with the global marketing and product management teams. Selected candidate will work closely with cross-functional partners such as Sales, Program Managers, Training, Regulatory, and Corporate Communications. Essentially, you are running your own business!
Finally, you will be a member of a fun, dynamic team that supports each other and thrives on collaboration.

The ideal candidate should have a solid understanding of marketing concepts, business, product management, medical devices, and the healthcare market. He/she should thrive in a fast-paced environment and be adept at thinking on his/her feet.

** Title based on number of years in medical device experience

Essential Functions
• Develop marketing resources to increase sales effectiveness.
• Marketing campaign design and optimization
• Project management for key initiatives & launches
• New product launch strategy for internal KARL STORZ field sales and external customers.
• Liaison for internal product teams, sales executives, and management.
• Global collaboration with German headquarters
• Design and conduct sales training workshops
• Knowledge of the healthcare space; medical device is a plus
• Market research and monitor competitive landscape
• Build network of key opinion leaders in the Urology space
• Hands-on work with demand forecasts and sales reporting
• Physical ability to do work that may require lifting heavy objects in excess of 25 pounds.
• Domestic travel: up to 25% annually including field-based visits and medical meeting attendance.

This is a hybrid role offering a blend of in-office and home office work location.

Qualifications
• Bachelor’s Degree required – MBA preferred.
• Required experience in combined medical product marketing and sales: 7+ years.
• 5-7 years of medical sales and/or marketing experience (minimum of 2 years in Marketing
• Effective presentation skills with ability to communicate clinical and complex instructions clearly.
• Self-motivated and driven
• Intermediate to advanced skills in Microsoft applications: Word, Power Point, and Excel.

This Company is on a mission to transform renal care. To do that, we continually seek the best-of-the-best to expand and improve our team of dedicated, innovative professionals. If you share our mission and are committed to improving the lives of renal patients, then we invite you to explore our career opportunities.

Position Summary:
Develop messaging, positioning and educational content and programs to drive adoption of our Peritoneal Dialysis (PD) solutions via marketing and educational campaigns for patient care teams.The role is focused on the audience segment comprising of Nurses, Patient Care Technicians, Social Worker sand Dietitians. The successful marketing content manager will have strong strategic marketing, content development and analytical skills with the ability to leverage insights into the Peritoneal Dialysis market, therapy and users to develop and execute compelling campaigns.
Responsibilities Include:
·Develop best-in-class marketing programs to promote our comprehensive PD solutions to nurses and dialysis care teams using various channels (Sales, Clinical Consultants, National Accounts, provider channels, digital/social), promoting our PD products and related technical support, customer and patient services, training and education
·Design and execute promotional campaigns to develop market awareness, preference for our products/services and engagement with in-person and virtual events and resources
·Drive strong analytical processes to track and understand engagement with our field team (sales and clinical) and use analytics to inform and optimize our nurses’ experience with our programs, working in partnership with our Field Sales and Clinical Team and Product Management
·Develop content and tools to educate patient care teams on PD benefits and best practices to grow their PD programs and drive patient success and retention on PD
·Lead development of PD-related content for website and social media channels
·Partner with field marketing to glean competitive insights from field Win/loss analyses and market intelligence to inform and optimize messaging
·Foster excellent working relationships with nurses and care team customers, clinical partners in the field and product management, and home marketing team colleagues
·Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
·Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

PHYSICAL DEMANDS AND WORKING CONDITIONS:
The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION:
Bachelor’s Degree within Marketing, Business or business related field required; Advanced Degree desirable

EXPERIENCE AND REQUIRED SKILLS:
· 6+ years of Marketing experience is required; Peritoneal Dialysis experience is strongly preferred.
·Successful track record in marketing of medical devices or solutions;
·Professionalism and strong interpersonal and relationship management skills.
·Ability to work with all levels of management to influence positive change
·Confident, calm, level-headed, and even tempered under pressure
·Excellent verbal and written communication
·Strong customer service skills
·Strategic thinker always looking ahead for potential opportunities in the marketplace
·Possess a strategic focus as well as an operational, implementation and detail-oriented perspective

COMPANY PROFILE:
This company develops, manufactures, and markets a complete, solutions-based portfolio of high-quality medical devices used in a broad range of applications for numerous areas of the healthcare industry. This company places a premium on providing customers with world-class products, training and education programs that drive clear economic value, better clinical outcomes and improved quality of life for patients.

Job Summary:
Group Marketing Manager (GMM) is responsible for managing the critical elements of a commercial business unit, creating and executing comprehensive marketing and business plans, developing Long Range Portfolio Planning (LRP) strategies and analyzing/assessing relevant market dynamics to 1) ensure current products meet established revenue and operating profit targets and, 2) identify future products, procedures and technologies that will further advance this company’s market position, sales growth opportunities and operating profit. GMM is responsible for leading, coaching and developing a team of highly skilled marketing professionals responsible for implementing the day-to-day aspects of product marketing to meet their defined strategic objectives.

An important key to the success of GMM is the ability to build successful partnerships with the sales team and cross-functionally, and develop relationships with customers and Key Opinion Leaders, demonstrating the ability to modify strategies and tactics when necessary based on voice of customer and emerging market trends. Those responsibilities extend to our international associates, as required to support the business needs and provide incremental global financial impact.

Ability to provide team leadership and motivation is paramount as GMM, not only to direct reports, but also across the broader organization. GMM will be responsible for creating a positive, people-centric environment and a culture where team members enjoy their work, can expand and advance their capabilities, and perform their best work while contributing to the organizational vision and mission.

Job Details:
• Responsible for developing, communicating and executing marketing strategies, business plans and programs; modifying as necessary to ensure that revenue and operating profits meets or exceeds plan for assigned products.
• Lead and develop a high functioning product marketing team focused on meeting and exceeding expectations.
• Participate as an active member of the senior marketing management team and act as a role model to the broader organization; Develop appropriate career pathing to the team and provide guidance and mentoring to other marketing professionals.
• Develop and execute on annual marketing, portfolio planning, LRP and operational plans, effectively communicating the plans at all levels of the organization.
• Working within the Strategic Planning framework and with the Strategic Marketing team, create and deliver an actionable business’ Strategic Plan that effectively represent market dynamics and opportunities for the broader TIS business and provide future direction, including identifying product, resource and foundational gaps and unmet needs
• Direct all product launch efforts domestically and globally to include pricing, training, target account identification, roll out strategy, creation of all collateral sales materials and VOC customer feedback to support the product development process.
• Direct responsibility for upstream and downstream marketing, digital marketing and demand generation, product marketing, market development, clinical marketing, claims development and strategic tradeshow planning.
• Oversee the development and introduction of promotional strategies, advertising campaigns, and sales materials; measure ROI and make adjustment to strategies as needed.
• Partner with Supply Chain and Operations to analyze sales trends and results through effective demand forecasting techniques and ensuring adequate product inventory is available to meet sales objectives, including Field Based Inventory and consignment.
• Develop new product launch plans and strategies, with cross-functional stakeholders and owners, driving adoption of innovative, higher value products.
• Develop business strategies and corresponding commercial activities, managing the budget and focusing on efforts with the greatest ROI.
• Ensure strategic and tactical alignment across key stakeholders including the field sales force. Lead a cross-functional team of Sales, TLE, Field Clinical, Marketing and Marcom members to align and deliver on coordinated business strategies and execution plans.
• Identify and maintain strong, positive relationships with Key Opinion Leaders as a Terumo business leader and subject matter expert.
• Drive and utilize market research and market data analysis to identify market and competitive insights to stay abreast of current market trends that inform marketing plans, emerging technologies and competitive threats.
• Collaborate on cross-functional and multi-national teams to promote alignment and engagement as needed to support successful plan execution and achievement of results.
• Strong foundation in Quality System Requirements; Demonstrate a commitment to patient safety and product quality by maintaining compliance with Quality System requirements and all other company policies and procedures.
• Fully adhere to all aspects of their Interaction with Healthcare Providers policy and AdvaMed guidelines. Establishes and promotes a work environment amongst co-workers and direct reports that supports compliance with the Quality System and their policies.
• Perform other job-related duties as assigned.

Position Requirements:
• Knowledge, Skills and Abilities (KSAs)
o Cardiovascular experience a huge plus.
o Ability to build and execute complex market and product portfolio strategies for current and future business needs.
o Strategic, innovative mindset and a high level of business acumen, establishing a strong leadership presence for the marketing function and a clear, compelling vision of where to take the business and marketing function.
o Ability to implement execution plans, involving multiple cross-functional stakeholders, gaining their buy-in and support.
o Lead, coach, mentor a team of skilled marketing professionals.
o Must be able to make independent decisions and presentations to management for market strategies and product acceptance.
o Ability to recognize and solve customer marketing issues and present products to market, so as to enhance sales and company profitability.
o Strong team player who can listen and incorporate input from core stakeholders and generate consensus through inclusion and influencing others.
o Strong and creative thinker who is intellectually curious and possesses exceptional verbal, written and diplomacy skills.
o Strong communications skills with the ability to influence, establish constituencies and form relationships within the organization as well as with our external customers.
o Effective organizational skills and ability to meet and exceed tight deadlines in an environment of competing and changing priorities.
o Quantitative skills to clearly articulate ROI of marketing investments.

• Background Experiences
o Requires a Bachelor’s degree in business management or life sciences and a minimum of 10 years of related work experience, including at least 5 years of product / market management experience, preferably in medical device; or equivalent combination of education, training & experience. MBA preferred.
o Strong track record of partnering with cross-functional teams, Sales and KOL customers ensuring the Marketing Strategy is fully integrated into the broader commercial effort.
o Management experience is required.
o Must have in-depth marketing experience in medical device companies with increasing leadership responsibilities in organizations of equivalent size, global scale and complexity.